What is gitano jeanswear?

Gitano Jeanswear was a fashion brand that specialized in designing and manufacturing casual wear and jeans for men, women, and children. It was established in 1940 and became one of the most popular brands in the 1980s. Gitano was famous for its affordable and trendy designs, which made it accessible to a broader range of consumers.

The brand was acquired by Fruit of the Loom in the early 1990s, and its production was moved overseas. This decision sparked controversy, and many American consumers boycotted the brand, leading to a significant decline in sales. Eventually, Gitano faded from popularity, and it was discontinued in the early 2000s.

Despite its short-lived success, Gitano left a significant impact on the fashion industry and is still remembered for its affordable and stylish designs. Today, vintage Gitano pieces are avidly sought after by fashion enthusiasts and collectors.